About

We’re Jen and Dylon—high school sweethearts, small town raised, and the parents of two little balls of chaos, Leo and Kane. 

Our life is fueled on loud music, long days at the football field, and whatever shenanigans we can get into on our packed full weekends. When we’re not yelling from the sidelines or from the moshpits, we’re raising kids who refuse to be background noise.

Jen is a tattoo artist who lives for bold images and self expression. Dylon is blue collar-collar through and through, built on hard work and backbone. We’ve spent our entire lives just outside of Richmond, VA, and our grit, creativity, and no-bullshit work ethic runs through everything we do.

This brand exists for the kids and parents who don’t blend in–and never wanted to. Loud, energetic, and comfortable enough to live in. Our pieces are made for those who are laid back but still kick a little ass. For kids and parents who don’t fit the beige, mass-produced, mold. 

Tattoo-inspired, rebellion-approved, and built for everyday chaos. If your family’s a little loud, a little wild, and doing things your own way—you’re exactly who we made this for.